Defining Marketing Essay

selling is often misunderstood. bring the average person how they would define merchandise and a majority would retort with something along the creases of commercials, ads, brochures, and other(a) items used to market a business. marketing is complex. It is a process, a practice, and a philosophy. As a process, it moves goods and serve from an idea completely the way through to the customer. As a practice, it embodies the elements of crop, price, place, and promotion. As a philosophy, it is the seat of how customers needs and satisfaction argon met by the business product or service. According to Perreault, Cannon, and McCarthy (2011), marketing is the performance of activities that seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client.In 2007 the American Marketing standoff (AMA) completed its semestrial review of the definition of marketing . The unseas whizzd definition reflects marketings broader component part in society as more of an activity, as opposed to a function, with a presence throughout the organization, not just a department. The American Marketing Association Marketingpower (2007) definition reads marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have note value for customers, clients, partners, and society at large-mouthed (New Definition of Marketing).Importance of Marketing in Organizational SuccessFirms face many challenges and such challenges can put on the life span of the organization. Some of the close to recognized and productive businesses splutter to maintain their market shargon. Marketing is an essential component to ensure prosperity in an organization. Marketing strategies exist to encourage gross revenue to obtain new and maintain current customers. Targeting specific populations is typical in mark eting and the targetingdepends on the type of merchandise or service. For example, Coca-Cola soda beverage company is establish in the United States and the global society is its target market. That market encompasses everyone. Alternately, Huggies diapers argon specifically targeted for new p bents and caregivers. Whether the marketing focus is on large or small groups, it is important to understand who the buyers are to create a prosperous marketing plan. If marketing focuses on customer needs and specific audiences, the product ordain sell itself.Another reason marketing is important for organizational succeeder, is that marketing is a broad topic. It covers a wide variety of aspects from advertising, promotions, and gross sales to public relations. Marketing must not be confused with sales as is frequently done. Marketing involves putting products into their market, promoting the product, encouraging sales, and influencing consumer behaviors. Sales are actually the transact ion that takes place when the purchase is made by the customer. Strategies in marketing have changed and are constantly changing. Because so many messages are in the face of consumers today it is increasingly difficult to get products and services noticed. That requires marketing professionals to be more creative.A marketing mindset provide give companies the competitive edge required to succeed in their industry. Product-focused organizations are destined to fail. Customer-focused marketing plans are the best way to focus financial resources in a firm. Knowing and exceeding customer expectations will frame the reputation that will lead repeat customers and greater success. Well-run marketing campaigns will lead to good profits and sustainability.Successes in MarketingNike is a large, profitable company that has a reputation of success with marketing. Actually, Nike has sometimes been referred to as the Goddess of Marketing for its growth from humble beginnings to one of the most successful marketing stories in the field of business. Nike uses successful and famous sports figures to endorse their products. Consumers are willing to reach higher prices for items that they view to be superior in quality,reliability, and style. Brand centering is one of Nikes greatest strengths. For example, basketball-great Michael Jordans success on the basketball court led to hundreds of millions of dollars worth of sales of Nikes Air Jordan line of products. Tennis, golf, and soccer are other sports where the Nike brand has made a large impact on fashion, style, and sports equipment.McDonalds is another company whose marketing success has made it the worlds largest food service retailer. It serves millions of customers around the world and has franchises in more than 100 countries. McDonalds reaction to consumer trends and expectations is what has risen this empire to the top. The consistency of the restaurants product maintains its customer base and coming upon social consumer needs by sharing nutritional information and providing sound menu options continues to grow its customer base as well.Last unless certainly not least, apple is quite possibly the worlds best marketing company. Steve Chazin, former Apple marketing executive and consumer marketing expert currently maintains a blog and has published and eBook highlighting Apples v secrets of marketing to become the worlds most valuable company. He condensed the secrets from what he learned throughout his 10 geezerhood of employment with Apple. Chazin has discovered ways that a company can use consumers desire to share their passion for products and essentially sell the products for the organization. To highlight the five secrets from Marketing Apple 5 Secrets of the Worlds Best Marketing Machine (2007)1. Dont sell products. People buy what other people have.2. Never be first to market. Make something good greater.3. clothe early adopters. Help your customers help you.4. Make your message memorable.5. Go one step further. Surprise and delight your customers.Apples company-wide understanding and word meaning of its marketing strategy has allowed it to grow into the empire it is today.ReferencesAmerican Marketing Association marketingpower. (2007). Retrieved from http//www.marketingpower.com/Community/ARC/Pages/Additional/Definition/default.aspx Chazin, S.M. (2007), Marketing Apple 5 secrets of the worlds best marketing machine, Retreived from http//www.marketingapple.com/Marketing_Apple_eBook.pdf Perreault, W. D. Jr., Cannon, J. P., & McCarthy, E. J. (2011).Basic marketing A marketing strategy planning approach (18th ed.). New York, NY McGraw-Hill Irwin.