Comparing a McDonalds Advertisement and a Walkers Advertisement Essays

Comparing a McDonalds Advertisement and a Walkers Advertisement Both advertisements are popular food products. McDonalds are very famous all everywhere the world the company is based in America and started off there. Walkers crisps are a British company. When you hear the name Walkers, you often think of walkers crisps. Both of these companies portion out there products to a range of people. Younger people generally purchase more of these products than older people. In the McDonald advert, they are trying to tell the audience that their eatery isnt just for teenagers, but for all ages. They take aim testifyn this through the characters in the advert. They too are trying to put up that McDonalds is a class less place where you backside go to eat, they show this by using different people with different colours of skin and showing costumes of builders, school kids, actors and etc. the people too do not speak to one another. The only signal to each oth er is when the man and woman look at each other and nod as if they are approving of the food they have been served. The people look happy and are moving briskly away to the sound track. The clothes that people where show the occupation that they are involved in. The Walkers advertisement however is a lot more relaxed and humorous. The first scene starts off with a group of children. The scene is also set in the past, maybe the early 1950s, you can tell this because the road is full of cobble stones, the clothes and hair styles are old fashioned, also the paradigm of the overall picture and the buildings in the background have all been made duller. The story seems to be that a little boy has been bull... ...re they could have fitted that in. I also think that they will be successful in promoting that anyone can go to McDonalds because business people who are in a rush may admit something quick to eat and relate quick to McDonalds. However there is a dow n side that McDonalds is unhealthy and that may go against them. The Walkers advertisers in my opinion should have made their advert relate and apply to a much wider age range. They had a good idea about using Gary Liniker because football fans might essential to eat what Garys eating so they buy those crisps. I think the ad wont be as successful as the McDonalds ad but still promote walkers a bit. Out the two advertisements I feel that the McDonalds ad will be the most successful because the product price has been reduced and they are large-hearted over a wider audience range.